Longform Stories
Perhaps alone among social media accounts, Humans of New York successfully published several longform stories, ranging between 7,000 and 25,000 words, directly onto Facebook and Instagram. Each of these stories were serialized them across many posts-- sometimes as many as fifty—and all of them were read by many millions of people. This sort of retention in longform storytelling on social media was previously thought to be impossible. The most widely read of these stories, Tanqueray, was turned into a #1 NYT Bestselling book of the same name.
